Pinterest. It’s not just for finding delicious recipes and dream home decor, right? You got it! It’s actually a powerful marketing tool, especially if you’re in the planner biz. Whether you’re selling printable planners, digital downloads, or cute planner stickers, Pinterest can help you reach a huge audience of planner-loving people ready to snag your awesome products.
Think of Pinterest as a visual search engine. People go there to find ideas and inspiration, and that includes planners! So, if you play your cards right, your planner shop can be right there waiting for them when they’re searching for their next planner obsession.
Ready to rock Pinterest marketing? Let’s dive in!
Why Pinterest for Your Planner Shop?
Here’s the deal: Pinterest users are planners! They love organizing, decorating, and making things pretty. That’s basically the heart and soul of the planner community. So, you’re already talking to the right crowd.
Here’s why Pinterest is awesome for planner businesses:
- Visuals are King: Planners are all about visuals—beautiful layouts, cute stickers, inspiring quotes. Pinterest is the perfect place to showcase all that eye candy. Think about it: a stunning image of a planner spread with colorful stickers and washi tape is way more enticing than just a plain text description. Pinterest lets you capture that visual appeal and draw people in.
- People are Ready to Buy: Pinterest users are often actively looking for products to buy, not just browsing. They want to find those perfect planner stickers or that amazing printable to organize their lives. They’re already in the shopping mindset, which makes them more likely to click through to your shop and make a purchase.
- Long-Lasting Power: Unlike a post on Instagram that might disappear in the feed, Pins on Pinterest can stick around (and get repinned!) for months or even years, driving traffic to your shop long after you create them. This means your marketing efforts on Pinterest have a longer lifespan and can continue to bring you customers over time.
- Community and Inspiration: Pinterest is a hub for communities and shared interests. By actively participating in the planner community on Pinterest, you can connect with potential customers, build relationships, and establish your brand as a go-to resource for planner inspiration.
Setting Up Your Pinterest for Success
Alright, let’s get your Pinterest account ready for some serious marketing magic!
- Create a Business Account: If you don’t have one already, sign up for a Pinterest Business account. It’s free and gives you access to awesome tools like analytics (to track your Pin performance) and ads (to reach even more people!).
- Optimize Your Profile: Make sure your profile is complete and polished.
* Profile Picture: Use a high-quality image of your logo or a recognizable representation of your brand. * Profile Name: Include relevant keywords, like “Your Shop Name – Printable Planners.” * Description: Write a clear and concise description of your shop and what you offer. Use keywords like “printable planners,” “digital planners,” “planner stickers,” etc. * Website Link: Make sure to include a link to your shop’s website. - Claim Your Website: This is super important! Claiming your website on Pinterest verifies that you’re the owner and allows you to track the performance of Pins that link back to your website. You’ll also get access to more analytics and tools.
- Create Boards that Rock: Organize your Pins into relevant boards with clear, keyword-rich titles. Here are some ideas: * “Printable Daily Planners” * “Cute Planner Stickers” * “Digital Planner Inspiration” * “Planner Organization Tips” * “Planner Layout Ideas”
Creating Pins that Pop
Now for the fun part: creating Pins that people can’t resist clicking on!
- Vertical is Key: Vertical Pins (those with a 2:3 aspect ratio, like 1000px by 1500px) tend to perform best on Pinterest. They take up more space in the feed and are more visually appealing.
- High-Quality Images: Use clear, bright, professional-looking images that showcase your planners in the best possible light. Think lifestyle shots of people using your planners, close-ups of beautiful planner spreads, or eye-catching graphics that highlight your designs.
- Add Text Overlay: Make sure your Pins have text that tells people what they’re about. “Free Printable Weekly Planner” or “Cute Cat Stickers for Planners” will grab attention. Use clear, easy-to-read fonts and contrasting colors to make your text stand out.
- Branding is Important: Include your logo or website name subtly on your Pins so people know where to find you. Don’t make it too distracting, but a small logo or watermark can help reinforce your brand.
Types of Pins to Create:
- Product Pins: Showcase your individual planners, stickers, or other products. Include a clear image, a concise description, and a link directly to the product page on your website.
- Idea Pins: Create multi-image Pins with step-by-step instructions or tips for using your planners. For example, you could create an Idea Pin with different daily planning routines or tips for using your printable stickers.
Video Pins: Short videos can be super engaging! Show off your planner designs, give a quick tutorial on how to use a digital planner, or share some planner inspiration.
Pinterest Marketing Strategies that Work
Okay, you’ve got your account set up and some awesome Pins ready to go. Now, let’s get strategic!
- Keyword Power: Keywords are your best friend on Pinterest. Use relevant keywords in your Pin titles, descriptions, and board titles. Think about what people might search for to find your products. “Planner stickers,” “daily planner printable,” “digital planner iPad,” “student planner,” “teacher planner,” etc.
- Pin Consistently: Don’t just Pin a bunch of stuff once and then disappear! Pin consistently to keep your account active and engaging. Aim for a few Pins per day, or at least a few times per week. Consistency helps you reach a wider audience and shows Pinterest that your account is active and relevant.
- Join Group Boards: Group boards are a great way to get your Pins seen by a wider audience beyond your followers. Find group boards related to planners and request to join. When you Pin to a group board, your Pin is shown to the followers of that board, increasing your reach and potential for repins.
- Run Pinterest Ads: Pinterest ads can be a super effective way to reach a larger audience and drive traffic to your shop. You can target your ads to specific interests (like “planning” or “organization”), demographics (age, location, etc.), and even keywords. This helps you get your Pins in front of the people most likely to be interested in your products.
- Engage with Your Audience: Respond to comments, answer questions, and follow other users in the planner community. Building relationships is key! When people comment on your Pins, take the time to reply and engage in conversation. This shows that you’re active and care about your audience.
- Promote Your Pinterest (and make it easy!): Don’t forget to promote your Pinterest account on your other social media channels, website, and email newsletters. Let your audience know where they can find you on Pinterest and encourage them to follow you for more planner inspiration. To save time and effort, consider using a tool that automatically shares your Instagram posts to Pinterest. This way, you can promote your content on both platforms without doing double the work!
- Analyze and Adjust: Keep an eye on your Pinterest analytics to see what’s working and what’s not. Which Pins are getting the most clicks? Which boards are performing best? Adjust your strategy based on the data to get the best results.
Content Ideas for Planner Businesses on Pinterest
Need some inspiration for your Pinterest content? Here are a few ideas:
- Showcase your products: Create beautiful Pins for each of your planners, sticker sets, and other products. Use high-quality images, clear descriptions, and strong calls to action.
- Share planner layouts: Give people ideas for how to use your planners with different layouts and themes. Show examples of weekly spreads, monthly calendars, and trackers.
- Offer freebies: Create free printable planner pages or stickers to attract new followers and potential customers. This is a great way to give people a taste of what you offer and encourage them to visit your shop.
- Run contests and giveaways: Engage your audience with fun contests and giveaways to increase excitement and followers. You could give away a planner bundle, a set of stickers, or a discount code to your shop.
- Create helpful tutorials: Share video or Idea Pins with tutorials on how to use your planners, organize their lives, or achieve their goals. For example, you could create a tutorial on how to set up a bullet journal or how to use a digital planner effectively.
- Highlight customer creations: If you have customers who have used your planners in creative ways, share their photos or videos (with their permission, of course).
Want to leverage the power of Instagram for your business? Check out our beginner’s guide to Instagram marketing: 12 Simple Tips to Get More Followers on Instagram
Want more tips and inspiration for building your own custom planner or launching a personalized planner brand? Check out our blog for a helpful beginner’s guide: “What You Need to Start a Planner Shop” and Courses to help you get started. Planify Pro has more DIY tips to help you personalize your planner, whether you’re designing a gift, building a product line, or just creating a layout that works for you.
Check out these easy tutorials and bring your custom planner ideas to life Click Here! Don’t forget to visit our Instagram, YouTube, and Pinterest for more inspiration—and to explore our wide selection of premade planner templates, design stickers, and fonts for making your own personalized planner. Let Planify Pro help you on your journey to planner success!
