Jennifer Vilanda Hasler

In this post, we’ll check out the topic on what to sell on Etsy during the spring and summer months. These seasons are often considered the most challenging for planner items, with sales typically at their lowest. However, this doesn’t mean we should halt our efforts in selling and listing new products. Instead, this period provides an ideal opportunity to prepare your planner shop for the upcoming high season in the fall when everyone begins listing their 2025 planners. It’s also an excellent time to diversify your offerings with unique planners such as vacation planners, spring cleaning planners, wedding planners, and more. In this blog post, we’ll explore the best strategies for selling during these seasons and how to stay on trend with Etsy.  List your 2025 Planners now! This is a Tip: Many sellers in the planner niche typically begin listing their 2025 planners towards the end of the year, around September, when the planner trend on Etsy and Pinterest starts to surge, leading to an increase in searches. When you list an item on Etsy or Pinterest, it usually takes some time for the system to register the listing and rank it on the platform. The earlier you list your products, the easier it is for them to be picked up by Etsy and Pinterest, increasing the chances of appearing in search results. Therefore, listing your 2025 items right now is not only perfectly acceptable but will also pay off once the planner season kicks off again. Choose Products related to Spring and Summer The question comes up: what else can you list during spring and summer? Customers and Etsy love seasonal items, so it’s always recommended to list very seasonal and stereotypical items for every season. It’s great to have bucket lists for spring, summer, fall, and winter, as well as cute covers, planner dashboards, or stickers for all seasons. Let’s explore what exactly can be listed during spring and summer. Here are some ideas for you and planners to list during this time, which you can also find on Planify Pro (premade templates that can be further edited and customized to fit your brand). 1. Wedding Planner People love planning weddings, and many are searching for this keyword, especially during end of summer, around August when the weather is nice and sunny. Included in the wedding planner niche are also invitation cards, guest lists, wedding music lists, notes, to-do lists, etc., all wedding-related. Below you’ll see a screenshot from app.alura.io regrading the Etsy keyword trend for Wedding Planner. Graph below from April 5th 2024 2. Travel Planner July is the time when many start to plan their vacations and travels for the summer, so you can go full out on travel planners. On Planify Pro, we have a whole list of vacation planners you can check out and further customize and edit. Within this sub-niche, you can list packing lists, travel planners, travel budget planners, must-visit planners, travel overview planners, etc. 3. Spring Cleaning Planner In the beginning of April when the weather gets warmer, this is the time when you can start listing your declutter planners, spring cleaning trackers, laundry tracker/planners, chores planners, 30-day cleaning challenges, cleaning tasks, cleaning checklists, etc. We have a large variety of planners you can check out on Planify Pro for cleaning. 4. Spring Stickers Every planner shop should have a few planner stickers listed to spice up their shop, make the shop look more interesting, playful, and fun. Now would be the perfect time to start listing your spring sticker sheets, whether they’re printables or digital stickers. We have tons of sticker sheets ready-made on Planify Pro. Of course, you can also create your own sticker sheets using graphics from Planify Pro. Tip: Did you know every week we release a new graphic bundle on Planify Pro? There are tons of graphics ready for you to use to create your perfect stickers, all come with commercial use as long as you’re subscribed to the Business Plan. 5. Planner Essentials Lists and notes are typical items every planner shop should have in any season; they are essential items we simply cannot do without in a planner shop. So now is also the perfect time to list essentials that are searched for all year round. These are essentials every planner shop should have: notes (grid notes, lists, dotted notes pages), to-do lists (all kinds of variations such as 1 column, two-column, and three-column lists), simple daily planners that are used daily, simple weekly planners (such as horizontal weeklies and vertical weeklies – the basics), and lastly, undated monthly pages, which can be used in any month of any year. 6. Garden Planner Many people tend to search for garden planners during April; we have a whole list and segment on garden planners on Planify Pro when searching for “garden.” Planners you can list related to gardening would be garden shopping lists, garden expense planners, plant care planners, planting cheat sheets to know what to plant especially during this season, and garden notes pages. 7. Exercise and Workout Planner Exercise and Workout Planners are more popular in the beginning on the year in January. There also is a spike in October, however, they still make great additions to Spring Planners when it gets warmer and people get to do their workouts outside. Here are a few planner ideas for this sub-niche: workout routine planners, exercise trackers, body shape trackers, daily and weekly workout planners, meal planners, calorie trackers, grocery lists. We have many more workout planner ideas on Planify Pro, so feel free to search for “exercise” or “workout” on Planify Pro to get more ideas. I hope this post has been helpful and has sparked some ideas for you to keep working on your planner shop, even during what is considered a low season for planners. The key is consistency – keep adding new items to your Etsy shop so the system recognizes that you are active, putting effort into your